Bio
Program and business transformation delivery experience | Digital transformation advisor | University Lecturer | Focus on engaging business leaders in solving real problems using disruptive technology
Mark is a seasoned IT executive with considerable program implementation and process transformation delivery experience with multinational companies spanning throughout the United States and Australia. Mark’s current role is as a digital transformation adviser providing guidance to organisations eager to embark on a digital transformation journey by assisting them in developing a customer-centric digital roadmap and defining the required technology and infrastructure required to achieve organisational objectives. This result is achieved through developing high performing cross-functional teams and by building trusted engagement with senior business and IT representatives. Mark holds a Bachelor of Applied Science, an MBA and is been PMP and Scrum certified.
Abstract
With the rise of Digital Transformation and its associated customer-centric business processes, the role of the product manager has been elevated to ensure organisations products remain relevant with consumers. Unlike project management where each project has a defined start and end date, product management is an ongoing function that can go on indefinitely.
Product managers are not only responsible for maintaining the currency of the product but work closely with marketing, product development, engineering and sales to meet company objectives. In this session we will review the role of the product manager in the world of Digital Transformation, contrast the role of project against project management and why they two roles shouldn’t be interchanged
