Gretel draws from over 15 years of journalism, strategic storytelling and communications leadership experience in Australia and abroad. Through her work with Performance Frontiers, Gretel’s business storytelling workshops, programs and talks guide leaders to discover their raw story material, craft real stories, and share them to achieve business outcomes.
Gretel guides leaders and teams to ‘think in story’, creating and sharing strategic narratives that drive positive change within themselves, their project teams and their organisation. For some leaders it’s about attracting fresh opportunities, building client trust and advancing their leadership career. For others, it’s about gaining team buy-in, building momentum, embedding culture and inspiring change. A story well-told can achieve extraordinary things.